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Glasgow search creates interest
Thursday, 09 July 2009
The Glasgow 2014 Commonwealth Games Organising Committee’s search to appoint a creative agency to create a new brand identity has attracted interest from a wide range of agencies from across the creative sector.
66 national and international creative agencies have joined the race to collaborate with Glasgow 2014 to create an imaginative and inspired identity which will promote the Games globally, as well as engage with audiences across the host city in the run up to 2014.
All interested parties will be considered, with 10 agencies selected to participate in chemistry sessions at the end of July prior to the award of contract to the successful agency in September, post a formal pitch.
Glasgow 2014’s Director of Marketing and Sponsorship, John Donnelly said, “I am absolutely delighted with the level of response which we have attracted for this hugely important and prestigious opportunity.
"We’ve had interest from a range of agencies, large and small, domestic and international and with the quality of response we have seen I’m extremely confident that we will create a strong and iconic brand identity that will lead us up to the Games, and be remembered for years to come.
"The brand identity will be Glasgow 2014’s most valuable asset in our commercial programme and I’m looking forward to working with whichever agency comes through this rigorous selection process to develop a truly inspirational identity that will help us achieve our commercial goals.”