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Media statement regarding sponsorship
Tuesday, 04 May 2010

The Commonwealth Games’ Coordination Commission during its session today (May 4, 2010) with the Organising Committee Commonwealth Games 2010 Delhi praised the excellent progress being made with the sponsorship programme.

“We were particularly pleased with the in-roads being made in the area of sponsorship and the results achieved to date by the Organising Committee and their appointed  agent for the Games, Sports Marketing and Management (SMAM)”, CGF CEO Mike Hooper said.

“With what has already been contracted, and what is currently at contract stage, the sponsorship programme has almost eclipsed what Melbourne achieved in 2006. Melbourne was the most successful sponsorship campaign in the history of the Commonwealth Games by a significant margin,” he said.

“While the total currently sits at US$74 million, the presentation today confirmed that there is now very good prospects in a number of other key sponsorship categories. CGF is confident that the Organising Committee, through its Chairman, Mr. Suresh Kalmadi, MP, and its marketing agent, SMAM, are doing everything possible to maximise opportunities from this market.

Based on the presentations received today we expect to see further strong gains over the coming five months as corporations realise the opportunities presented by being part of the biggest sports event ever to take part in India, an event of national, and international, significance.”

 

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