UNICEF ambassador and Indian cricket superstar Sachin Tendulkar invites global viewers of the Glasgow 2014 Opening Ceremony to Put Children First
UNICEF ambassador and Indian cricket superstar Sachin Tendulkar invites global viewers of the Glasgow 2014 Opening Ceremony to Put Children First
Media Release

Commonwealth Sports Movement and UNICEF reveal final results of Commonwealth-wide Games partnership

For immediate release, Friday 6 April 2018

Over 11 million children across 52 countries have benefitted from the initiative

The Commonwealth Sports Movement and UNICEF have today revealed their final report of the far-reaching impact of the Glasgow 2014 Commonwealth Games ‘Put Children First’ campaign.

To mark the UN International Day for Sport for Development and Peace (6 April 2018), the Commonwealth Sports Movement and UNICEF are pleased to announce that more than 11.7 million children have been positively impacted by programmes across the Commonwealth; including more than 540,000 children across all regions of Scotland, the host nation of the XX Commonwealth Games four years ago.

In 2014, UNICEF and the Glasgow 2014 Commonwealth Games came together, united by a joint ambition to transform children’s lives in every Commonwealth country in time for Gold Coast 2018. The initiative reached all 52 Commonwealth nations, raising over £6.5 million for programmes dedicated to children from across the Commonwealth.

David Grevemberg CBE, Chief Executive Officer of the Commonwealth Games Federation (CGF) said: “Today’s brand new report demonstrates that real change has been achieved, and that we delivered, and will continue to deliver, on our commitment to transform children’s lives in every part of the Commonwealth by Gold Coast 2018.  On this important day recognising Sport for Development globally, we also hope our work with Unicef can inspire and be a catalyst for others.

We are humbled by what has been achieved and must sincerely thank every athlete, supporter and spectator who generously supported this campaign, donated funds and shared our vision to put children first. We proudly aspire to be an international sport leader in Human Rights. This is what the Modern Commonwealth is all about, it’s who we are.”

Highlight film of global Put Children First featuring Sir Chris Hoy

Mike Penrose, Executive Director of UNICEF UK said: “This unique and daring partnership between Unicef and the Commonwealth Sports Movement, which continues to this day in the programmes for children we deliver across all 52 countries of the Commonwealth, has helped create a new normal for sport. We now live in a world where athletes are increasingly driving change for their communities, where sport is harnessed as a power for good, and community legacy is becoming front and centre of global sporting events.”

The ‘Put Children First’ partnership has helped change children’s lives for the better through programmes focussed on: Child Safeguarding, Education, Child Rights Empowerment, HIV and AIDS, Disability, Peace and Reconciliation, and more.

Team Cameroon Boxer and UNICEF Project Ambassador Clotilde Essian

A project between UNICEF Cameroon and the country’s Commonwealth Games Association (CGA) at Gold Coast 2018 aims to give a voice to all children with no birth certificate. 33% of Cameroonian children under the age of five do not have a birth certificate, meaning that every year one out of three children are excluded from their essential rights, including identity, education, nationality, and other social services.

Clotilde Essian, had the honour of being flagbearer for Team Cameroon at the Gold Coast 2018 Opening Ceremony and begins her competition in the Women’s 75kg for Team Cameroon at Gold Coast 2018 on Monday 9 April. She is an ambassador for the project and said: “I could never have gotten to where I am today if I was not legally acknowledged and obtained a birth certificate. It all begins with a birth certificate then to the heights of your dreams.  Your championship begins with your birth registration.”


About the CGF

The Commonwealth Games Federation (CGF) is the organisation that is responsible for the direction and control of the Commonwealth Games, and for delivering on the vision of the Commonwealth Sports Movement: to build peaceful, sustainable and prosperous communities globally by inspiring Commonwealth Athletes to drive the impact and ambition of all Commonwealth Citizens through Sport.


Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk

For more information please contact:

CGF Communications
Ben Nichols, Director of Communications and Public Affairs
+ 44 (0) 7788 580790

UNICEF Communications
UNICEF Media Team
+ 44 (0) 207 375 6030

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